I can’t tell if ZICO water is actually terminating BodyArmour or what, but students are definitely drinking it. ZICO now occupies a few more slots in the refrigerator and comes in the box version. It’s the color and texture of the bottle that is really the most redeeming quality of the whole experience. But whatever.
What I really want to know is: what is this obsession with coconut water? Alex says it’s the “gatorade of Mother Nature.” Hmmm, okay. But, where does it come from? Because maybe we should just all move there.
Madonna has her priorities in order.